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Twitter Means Business: How microblogging Can Help or Hurt Your Company (Kindle Edition)
October 5, 2009 by admin
Filed under Twitter Products
Millions of Internet users have fallen in love with the Twitter “microblogging” service, which lets them swap brief text “tweets.” Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands.Given the passion and high profiles of “Twitterverse” denizens, the service has evolved into a vital early-warning system for businesses seeking to stave off criticism, and as a way to build better relationships with customers. (more…)
4.0 out of 5 stars
Twitter + Business—Why? This Book Gives You Answers
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This is a completely business-oriented book about Twitter, ideal for those companies and small business owners wondering, “Why” and “How can something so simple as a…
Whether you’re a seasoned Twitter user or a newcomer, this book will pump you up and lead you to new resources. Julio Ojeda-Zapata packs this little book with examples of why people and companies Tweet, and how they do it.
He documents dozens of corporate Twitter users including Zappos, Best Buy, Home Depot, Starbucks, Sprint Nextel, Comcast, JetBlue, and Whole Foods. H&R Block uses Twitter as a customer-support tool, a public-relations tool, and a product-development tool. Customers tweet about what they like and don’t like about the company’s online services and desktop software. A “Twitter lesson” follows each case study.
I found really helpful Ojeda-Zapata’s descriptions of Twitter-related services, including Tweet Scan, Twellow, TwitScoop, The Social Brand Index, and Twitterati.
5.0 out of 5 stars
I found the book extremely helpful!
For anyone who twitters, Julio Ojeda-Zapata’s book, Twitter means Business: How Microblogging can Help or Hurt your Company, is for you.
If you have little experience with Twitter, then this book will help you understand the impact that social media is having on business. having real-world examples of businesses using Twitter is an excellent method for teaching the reader about Twitter. The book is conversational (a quick read) and not written like a novel. I was going to lend this book to a friend, but I decided to keep it as a reference tool next to my computer. Well done!
The name of the social media tool, Twitter, sounds like a complete waste of time from the first blush. It’s not. Millions of people are using Twitter 24/7 for business.
With fascinating detail, Julio Ojeda-Zapata has created a page-turner with plenty of creative fodder to teach readers about the business uses of Twitter. As he explains on page 5, “Twitter means business. That is, a service initially meant for informal communication between individuals has recently become the darling of businesses, large and small. Such firms are finding the “Twitterverse” a fine place to keep an eye on their brands, and what is said about them.”
If you wonder about the numbers, just look on page 9: “according to site-analytics service Compete, Twitter saw more than 2.5 million unique visitors as of August 2008, a 443 percent increase over the previous year.”
Throughout the book, Ojeda-Zapata captures the various applications in “Twitter Lessons” which are scattered throughout the book. With little effort, the reader will easily be able to apply these Twitter uses to their own business.
I quickly highlighted and flagged my copy of TWITTER MEANS BUSINESS. I want to use it as a reference which I will use repeatedly until the lessons in this book become second nature to my own business use of this valuable tool.
The one missing piece in TWITTER MEANS BUSINESS is a thorough index but this lack can be filled in with a later edition of the title. I highly recommend this book to anyone who is looking to open new opportunities for their business through Twitter. @terrywhalin
5.0 out of 5 stars
Twitter means business is excellent.
TWITTER MEANS BUSINESS by Julio Ojeda is absolutely first rate. The writer’s style makes it eminently readable and entertaining, even for those not totally familiar with the…
4.0 out of 5 stars
A Great Introduction To The Twitter Revolution
This slim volume was written by Julio Ojeda-Zapata and published by HappyAbout.info. It is designed to be a How-To and Why-To for those who have no idea what Twitter is, why…
4.0 out of 5 stars
Good Examples of Success Stories
Does a find job of summarizing many of the current success stories in the Twitterverse. Could have had more information on the tools businesses use to manage those successes –…
5.0 out of 5 stars
Twitter Means Business is the quintessential book on Twitter
Julio has written the holy grail of Twitter books. Not only is it a page turner, it also educates and really gives the reader a sense of how Twitter can help their business grow…
5.0 out of 5 stars
Learn to Tweet
With all the twitter about Twitter this book cuts through the jargon as the stand out book for this social media power tool
Shut Up! and Listen to Yourself
5.0 out of 5 stars
Life, the Twitterverse, and Everything
Julio Ojeda-Zapata knows Twitter.
In fact, he might even be considered a Master of the “Twitterverse,” the online space where Twitter users swap short messages, or…