Comments on: The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market (Paperback) http://twitteruse.net/the-new-language-of-marketing-2-0-how-to-use-angels-to-energize-your-market-paperback.html Learn how to use Twitter to your advantage! Sat, 07 Nov 2009 17:49:26 -0600 http://wordpress.org/?v=2.8 hourly 1 By: Vice http://twitteruse.net/the-new-language-of-marketing-2-0-how-to-use-angels-to-energize-your-market-paperback.html/comment-page-1#comment-239 Vice Thu, 05 Nov 2009 05:22:53 +0000 http://twitteruse.net/the-new-language-of-marketing-2-0-how-to-use-angels-to-energize-your-market-paperback.html#comment-239 </div> The New Language of Marketing 2.0 is not only insightful but a powerful book full of practical tips on effective use of Marketing 2.0 for clear business advantage. Businesses large and small need to transform their marketing operations to address the needs of the new smart consumer, smart employee and smart business partner as the lines blur between our personal and work lives. The New Language of Marketing 2.0 helps make sense of this brave new world and the new tools that marketers need to navigate the waters of this new territory. <br/><br/>I am a big fan of marketing linkage to business strategy reinforced in the book and believe that making marketing data actionable through dynamic processes to continuously improve the business is imperative. <br/><br/>I love the storytelling style, practical case studies and proven lessons from the leading edge in marketing. Thanks for the valuable info. <br/><br/>P.S. All 4 of my cats are on Catster !! The New Language of Marketing 2.0 is not only insightful but a powerful book full of practical tips on effective use of Marketing 2.0 for clear business advantage. Businesses large and small need to transform their marketing operations to address the needs of the new smart consumer, smart employee and smart business partner as the lines blur between our personal and work lives. The New Language of Marketing 2.0 helps make sense of this brave new world and the new tools that marketers need to navigate the waters of this new territory.

I am a big fan of marketing linkage to business strategy reinforced in the book and believe that making marketing data actionable through dynamic processes to continuously improve the business is imperative.

I love the storytelling style, practical case studies and proven lessons from the leading edge in marketing. Thanks for the valuable info.

P.S. All 4 of my cats are on Catster !!

]]> By: Anonymous http://twitteruse.net/the-new-language-of-marketing-2-0-how-to-use-angels-to-energize-your-market-paperback.html/comment-page-1#comment-238 Anonymous Thu, 05 Nov 2009 01:39:21 +0000 http://twitteruse.net/the-new-language-of-marketing-2-0-how-to-use-angels-to-energize-your-market-paperback.html#comment-238 </div> Now more than ever, companies are seeking to survive, innovate and thrive in a "less is more" economy. Sandy Carter talks about the paradigm shift that must occur for marketing to succeed by fusing marketing basics and the new media, markets and channels. We already know that social media is changing the way we interact and influencing our purchasing decisions. The New Language of Marketing 2.0 provides a good structure for integrating social media and online tools into your marketing plan to fuel that pipeline and drive ROI which is critical for companies. <br/>From collaboration, community, customer and co creation, Carter takes the reader step by step into the ANGELS framework and provides great case studies to connect the dots. <br/> Now more than ever, companies are seeking to survive, innovate and thrive in a “less is more” economy. Sandy Carter talks about the paradigm shift that must occur for marketing to succeed by fusing marketing basics and the new media, markets and channels. We already know that social media is changing the way we interact and influencing our purchasing decisions. The New Language of Marketing 2.0 provides a good structure for integrating social media and online tools into your marketing plan to fuel that pipeline and drive ROI which is critical for companies.
From collaboration, community, customer and co creation, Carter takes the reader step by step into the ANGELS framework and provides great case studies to connect the dots.

]]> By: Othniel http://twitteruse.net/the-new-language-of-marketing-2-0-how-to-use-angels-to-energize-your-market-paperback.html/comment-page-1#comment-237 Othniel Wed, 04 Nov 2009 19:42:38 +0000 http://twitteruse.net/the-new-language-of-marketing-2-0-how-to-use-angels-to-energize-your-market-paperback.html#comment-237 </div> I bought three books on web 2.0 and social marketing. This was the worst of the three. <br/><br/>First it repeats things over and over, as in the book is 400 plus pages and it could easily have covered what she had s original in about 100 pages, many chapters started of with or stated basically the same thought in different words. <br/><br/>The up side is if you are part of a large corporation it can offer some good insights. <br/><br/>The downside if you are a small company or individual marketer, it's not going to help all that much. Yes some of the big corporation case studies can be transferred to a small company but again between the repetitious nature of the book, cute little acronyms it tries to put forth and lack of scalability the books overall isn't useful. <br/><br/>I was and am very surprised so many people in these reviews feels she *gets it* or that the book is filled with great information. For me it usn't at all enlightening except for a few points. Most of it was information that other books cover in much better detail and with much better understanding. <br/> I bought three books on web 2.0 and social marketing. This was the worst of the three.

First it repeats things over and over, as in the book is 400 plus pages and it could easily have covered what she had s original in about 100 pages, many chapters started of with or stated basically the same thought in different words.

The up side is if you are part of a large corporation it can offer some good insights.

The downside if you are a small company or individual marketer, it’s not going to help all that much. Yes some of the big corporation case studies can be transferred to a small company but again between the repetitious nature of the book, cute little acronyms it tries to put forth and lack of scalability the books overall isn’t useful.

I was and am very surprised so many people in these reviews feels she *gets it* or that the book is filled with great information. For me it usn’t at all enlightening except for a few points. Most of it was information that other books cover in much better detail and with much better understanding.

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