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	<description>Learn how to use Twitter to your advantage!</description>
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		<title>Public Health Branding: Applying marketing for social change (Paperback)</title>
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		<pubDate>Mon, 14 Sep 2009 23:36:48 +0000</pubDate>
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				<category><![CDATA[General Twitter Info]]></category>
		<category><![CDATA[Applying]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Paperback]]></category>
		<category><![CDATA[Public]]></category>
		<category><![CDATA[Social]]></category>

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      Product Description
  Brands are designed to build relationships between consumers and the products, services, or organizations they represent by providing added value to their objects. Through brand promotion, consumers form associations with brands, which can become established and lead to a long-term relationship between the product, service or [...]]]></description>
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