Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online (Kindle Edition)

December 7, 2009 by admin
Filed under Twitter Products

NO RULES The revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power. Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace. Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolutio (more…)

Tags: Business, Changing, Market, Marketing, Media, Mobile, Online, Revolution, Social, Twitter

Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online (Paperback)

July 13, 2009 by admin
Filed under Twitter Products

13 Comments

NO RULESThe revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power. Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace. Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolut (more…)

Tags: Business, Changing, Market, Marketing, Media, Mobile, Online, Revolution, Social, Twitter

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! (Paperback)

June 28, 2009 by admin
Filed under General Twitter Info

3 Comments

Review

“Paul puts social media into plain old ordinary terms. As a consultant serving the real estate and construction industries, I highly recommend this book. It’s easy to read and offers a mountain of useful information.” —John P. Kreiss, president and CEO, MorganSullivan, Inc.

“You need to begin deploying social media marketing. This is the book that will put you on the right track. There may be a better book on social media marketing. But if there is, I haven’t found it.” —Newt Barrett, ContentMarketingToday.com

“Do read [this book] in the hope that you will gain an understanding of your condition, and that you may find the courage to join a local support group in your area.” —dhdeans.blogspot.com

Product Description

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

Product Details

Paperback: 256 pages
Publisher: Linden Publishing (November 1, 2008)
Language: English
ISBN-10: 1884956858
ISBN-13: 978-1884956850
Product Dimensions:

8.9 x 5.9 x 0.8 inches
Shipping Weight: 14.4 ounces (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars See all reviews (22 customer reviews)

Amazon.com Sales Rank: #5,523 in Books (See Bestsellers in Books)

Popular in these categories: (What’s this?)

#1 in	Books > Business & Investing > Reference > Shopping & Commerce
#2 in	Books > Business & Investing > Marketing & Sales > Marketing > Multilevel
#4 in	Books > Business & Investing > Industries & Professions > Retailing

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Inside This Book

(learn more)

Key Phrases – Statistically Improbable Phrases (SIPs):
(learn more)

customer conversations,
visible path,
social web,
niche innovators,
search engine marketing,
text above may,
social media campaigns,
new influencers,
social news sites,
social media marketing,
search engine performance,
branded communities,
social bookmarking sites,
inbound links,
visitor paths

Key Phrases – Capitalized Phrases (CAPs):
(learn more)

Paul Gillin,
Second Life,
The Consumerist,
Corporate Soapboxes,
Forrester Research,
Promote Thyself,
The New Influencers,
Making Choices,
New York,
Telling Stories,
Making the Case,
Super Bowl,
Future Shop,
General Motors,
Business Week,
The Guild,
The Social Network Gorillas,
Dell Computer,
The Wall Street Journal,
Basics of Social Media Content,
San Francisco,
Picking Your Spots,
Will It Blend,
Word of Mouth Marketing,
Measuring Results

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style="width: 250px; padding-right: 30px;"> <div class="tag-row" tag="social media" style="padding:0 0 7px 0;"><span class="tag"><a href="/tag/social%20media?ref%5F=tag%5Fdpp%5Fcust%5Fitdp%5Ft" title="10 customers tagged this product 'social media'." rel="tag">social media</a><span class="count" counter="1">(10)</span></span></div> <div class="tag-row" tag="blogs" style="padding:0 0 7px 0;"><span class="tag"><a href="/tag/blogs?ref%5F=tag%5Fdpp%5Fcust%5Fitdp%5Ft" title="6 customers tagged this product 'blogs'." rel="tag">blogs</a><span class="count" counter="1">(6)</span></span></div> <div class="tag-row" tag="internet" style="padding:0 0 7px 0;"><span class="tag"><a href="/tag/internet?ref%5F=tag%5Fdpp%5Fcust%5Fitdp%5Ft" title="6 customers tagged this product 'internet'." rel="tag">internet</a><span class="count" counter="1">(6)</span></span></div> <div class="tag-row" tag="marketing" style="padding:0 0 7px 0;"><span class="tag"><a href="/tag/marketing?ref%5F=tag%5Fdpp%5Fcust%5Fitdp%5Ft" title="6 customers tagged this product 'marketing'." rel="tag">marketing</a><span class="count" counter="1">(6)</span></span></div> </td> <td valign="top" style="width: 250px; padding-right: 30px;"> <div class="tag-row" tag="social networks" style="padding:0 0 7px 0;"><span class="tag"><a href="/tag/social%20networks?ref%5F=tag%5Fdpp%5Fcust%5Fitdp%5Ft" title="5 customers tagged this product 'social networks'." rel="tag">social networks</a><span class="count" counter="1">(5)</span></span></div> <div class="tag-row" tag="online marketing" style="padding:0 0 7px 0;"><span class="tag"><a href="/tag/online%20marketing?ref%5F=tag%5Fdpp%5Fcust%5Fitdp%5Ft" title="4 customers tagged this product 'online marketing'." rel="tag">online marketing</a><span class="count" counter="1">(4)</span></span></div> <div class="tag-row" tag="digital marketing" style="padding:0 0 7px 0;"><span class="tag"><a 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Why not be the first to <a href="/gp/associations/wizard.html/ref=s9_rk_dpcs_wiz/189-9114145-8982164?ie=UTF8&asin=1884956858">suggest</a> a search for which it should appear?<br/></div> </div> </div> <hr noshade="noshade" size="1" class="bucketDivider"/> <div class="bucket"> <h2> Sell a Digital Version of This Book in the Kindle Store<br /> </h2> <div class="content"> If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.<br /> <a href="/gp/redirect.html/ref=dtp_dp_lm_1884956858/189-9114145-8982164?location=http://dtp.amazon.com/&token=ED7546842AF86000862C6B4CDB683D114A0EDF07">Learn more</a> </div> </div> <table border="0" cellpadding="0" cellspacing="0" align="right"> <tr> <td valign="top" width="100%"/></tr> </table> <style><![CDATA[ a.areaLink, a.areaLink:visited { text-decoration: none; color: black; display: block; } .areaLink .innerLink { white-space: nowrap; text-decoration: underline; color: #039; }</p> <p>]]></style> <hr align="left" noshade="true" size="1" class="bucketDivider"/><a name="customerReviews"> </a></p> <div class="bucket" id="customerReviews"> <h2>Customer Reviews</h2> <div class="content"> <table width="94%" border="0" cellspacing="0" cellpadding="0"> <tr valign="top"> <td align="left"> <table border="0" cellspacing="0" cellpadding="0"> <tr> <td valign="top"> <div style="margin-top:2px; margin-bottom:10px;"> <div style="display:block; text-align:center; padding-bottom: 5px;" class="tiny"> <b>22 Reviews</b> </div> <table border="0" cellspacing="1" cellpadding="0" align="left"> <tr> <td align="left" class="tiny" style="padding-right:0.5em;padding-bottom:1px;white-space:nowrap;"> <a href="http://www.amazon.com/Secrets-Social-Media-Marketing-Conversations/product-reviews/1884956858/ref=cm_cr_dp_hist_5?ie=UTF8&showViewpoints=0&filterBy=addFiveStar">5 star</a>: </td> <td style="min-width:60;" width="60" align="left" bgcolor="eeeecc" class="tiny" title="63%"> <div style="background-color:#FFCC66; height:13px; width:63%;"/></td> <td align="right" class="tiny"> (14)</td> </tr> <tr> <td align="left" class="tiny" style="padding-right:0.5em;padding-bottom:1px;white-space:nowrap;"> <a href="http://www.amazon.com/Secrets-Social-Media-Marketing-Conversations/product-reviews/1884956858/ref=cm_cr_dp_hist_4?ie=UTF8&showViewpoints=0&filterBy=addFourStar">4 star</a>: </td> <td style="min-width:60;" width="60" align="left" bgcolor="eeeecc" class="tiny" title="31%"> <div style="background-color:#FFCC66; height:13px; width:31%;"/></td> <td align="right" class="tiny"> (7)</td> </tr> <tr> <td align="left" class="tiny" style="padding-right:0.5em;padding-bottom:1px;white-space:nowrap;"> <a href="http://www.amazon.com/Secrets-Social-Media-Marketing-Conversations/product-reviews/1884956858/ref=cm_cr_dp_hist_3?ie=UTF8&showViewpoints=0&filterBy=addThreeStar">3 star</a>: </td> <td style="min-width:60;" width="60" align="left" bgcolor="eeeecc" class="tiny" title="4%"> <div style="background-color:#FFCC66; height:13px; width:4%;"/></td> <td align="right" class="tiny"> (1)</td> </tr> <tr> <td align="left" class="tiny" style="padding-right:0.5em;padding-bottom:1px;white-space:nowrap;"> <span style="color: #666666;">2 star</span>: </td> <td width="60" align="left" style="background-color: #eeeecc" class="tiny" title="0%"> </td> <td align="right" class="tiny" style="color: #666666;"> (0)</td> </tr> <tr> <td align="left" class="tiny" style="padding-right:0.5em;padding-bottom:1px;white-space:nowrap;"> <span style="color: #666666;">1 star</span>: </td> <td width="60" align="left" style="background-color: #eeeecc" class="tiny" title="0%"> </td> <td align="right" class="tiny" style="color: #666666;"> (0)</td> </tr> <tr> <td> </td> <td> <div style="width:60px;"> </div> </td> <td> </td> </tr> </table> </div> </td> <td> <div style="width:2.5em;"> </div> </td> <td valign="top"> <div style="height:21px;"> </div> <div> <b>Average Customer Review</b> </div> <div style="white-space:nowrap;"> <span class="swSprite s_star_4_5 "><span>4.6 out of 5 stars</span></span> (<a href="http://www.amazon.com/Secrets-Social-Media-Marketing-Conversations/product-reviews/1884956858/ref=cm_cr_dp_all_summary?ie=UTF8&showViewpoints=1&sortBy=bySubmissionDateDescending">22 customer reviews</a>) </div> <div style="height:18px;"> </div> </td> </tr> </table> <p> </td> <td> <div style="width: 12px;"> </div> </td> <td> <div style="height:21px;"> </div> <div class="tiny" style="margin-bottom:3px; white-space:nowrap;"> Share your thoughts with other customers: </div> <div> <a href="http://www.amazon.com/review/create-review/ref=cm_cr_dp_wr_but_right?ie=UTF8&nodeID=283155&asin=1884956858&store=books"><span class="cmtySprite s_createYourOwnReviewTan "><span>Create your own review</span></span></a> </div> </td> </tr> <tr> <td valign="top"> <b class="h3color">Most Helpful Customer Reviews</b><br/><!-- BOUNDARY --><a name="R3QJZ5F7ENS2O4"/><br/><br /> <table cellpadding="0" cellspacing="0" border="0"> <tr> <td width="0" valign="top" align="right"> </td> <td valign="top" align="left" width="100%"> <div style="margin-bottom:0.5em;"> 6 of 6 people found the following review helpful: </div> <div style="margin-bottom:0.5em;"> <span style="margin-right:5px;"><span class="swSprite s_star_5_0 "><span>5.0 out of 5 stars</span></span> </span><br /> <span style="vertical-align:middle;"><b>Social media marketing: Why practice it? How does it work? And what options are available?</b>, <nobr>November 5, 2008</nobr></span> </div> <div style="margin-bottom:0.5em;"> <table cellpadding="0" cellspacing="0" border="0"> <tr> <td valign="top">By </td> <td><a name="A3KHFHJBCCECQH\|wbP\|1" onmouseover="if (jQuery.CustomerPopover) jQuery.CustomerPopover.bind(this);" href="http://www.amazon.com/gp/pdp/profile/A3KHFHJBCCECQH/ref=cm_cr_dp_pdp"><span style="font-weight: bold;">Jeff Lippincott <span style="white-space: nowrap;">“www.Jlippin.com”<span class="swSprite s_chevron custPopRight"/></span></span></a> (Princeton, NJ USA) – <a href="http://www.amazon.com/gp/cdp/member-reviews/A3KHFHJBCCECQH/ref=cm_cr_dp_auth_rev?ie=UTF8&sort%5Fby=MostRecentReview">See all my reviews</a><br/><a href="/gp/help/customer/display.html/ref=cm_rn_bdg_help?ie=UTF8&nodeId=14279681&pop-up=1#TR" target="AmazonHelp" onclick="return amz_js_PopWin(this.href,'AmazonHelp','width=340,height=340,resizable=1,scrollbars=1,toolbar=1,status=1');"><span class="cmtySprite s_BadgeTop500 "><span>(TOP 500 REVIEWER)</span></span></a><br /> <br /> <a href="/gp/help/customer/display.html/ref=cm_rn_bdg_help?ie=UTF8&nodeId=14279681&pop-up=1#RN" target="AmazonHelp" onclick="return amz_js_PopWin(this.href,'AmazonHelp','width=340,height=340,resizable=1,scrollbars=1,toolbar=1,status=1');"><span class="cmtySprite s_BadgeRealName "><span>(REAL NAME)</span></span></a><br /> <br /> <a href="/gp/help/customer/display.html/ref=cm_rn_bdg_help?ie=UTF8&nodeId=14279681&pop-up=1#VN" target="AmazonHelp" onclick="return amz_js_PopWin(this.href,'AmazonHelp','width=340,height=340,resizable=1,scrollbars=1,toolbar=1,status=1');"><span class="cmtySprite s_BadgeVineVoice "/></a><br /> </p> </td> </tr> </table> </div> <p> <br/>I liked this book very much. I read the author’s first book on this subject back in July, 2007. And now he has a second great book out on the subject. It includes the following 16 chapters: <br/><br/>1. Making the case <br/>2. Making choices <br/>3. Ear to the ground <br/>4. Courting online influencers <br/>5. Corporate soapboxes <br/>6. Customer conversations <br/>7. The social network gorillas <br/>8. Niche innovations <br/>9. Learning from conversations <br/>10. Basics of social media content <br/>11. Picking your spot <br/>12. Telling stories with words and images <br/>13. Engagement through interaction <br/>14. Promote thyself <br/>15. Measuring results <br/>16. Celebrating change <br/><br/>The book was very easy to read. It is full of great content. And it is very well researched. I found each of the chapters to be packed full of cites to Web sites that are critical players in the social media marketing realm of things. And I’ve read quite a few books on this subject. I can tell you this book is not simple fluff or something merely written in order to capitalize on the current popularity of the subject matter. <br/><br/>There are real world examples cited throughout the text. And I found them to be very good additions to the points being made in the main body of the book’s content. So the numerous cites to Web sites and the inclusion of real world examples makes this book a goldmine of information for anyone hungry to learn about social media marketing. I had one problem with the book – its organization. When I completed it and sat down to write this review I said to myself: “There are 16 chapters in this book. How can they be broken down into three or four “parts?” I had hoped it would be easy for me to eyeball the parts. Unfortunately, it wasn’t that simple. Below is how I think the book probably should have been organized to be a little more easily digestible. 5 stars! <br/><br/>[I] WHY PRACTICE SOCIAL MEDIA MARKETING? <br/>1. Making the case <br/>14. Promote thyself <br/>8. Niche innovations <br/>[II] HOW DOES SOCIAL MEDIA MARKETING WORK? <br/>10. Basics of social media content <br/>12. Telling stories with words and images <br/>5. Corporate soapboxes <br/>4. Courting online influencers <br/>6. Customer conversations <br/>13. Engagement through interaction <br/>3. Ear to the ground <br/>9. Learning from conversations <br/>16. Celebrating change <br/>15. Measuring results <br/>[III] SOCIAL MEDIA MARKETING OPTIONS <br/>2. Making choices <br/>11. Picking your spot <br/>7. The social network gorillas</p> <div style="padding-top: 10px; clear: both; width: 100%;"> <p> <a href="http://www.amazon.com/review/R3QJZ5F7ENS2O4/ref=cm_cr_dp_cmt?ie=UTF8&ASIN=1884956858&nodeID=283155#wasThisHelpful"><span class="swSprite s_comment "><span>Comment</span></span></a> <a href="http://www.amazon.com/review/R3QJZ5F7ENS2O4/ref=cm_cr_dp_cmt?ie=UTF8&ASIN=1884956858&nodeID=283155#wasThisHelpful">Comment (1)</a> \| <a href="http://www.amazon.com/review/R3QJZ5F7ENS2O4/ref=cm_cr_rdp_perm">Permalink</a> \| Was this review helpful to you?</p> <p><script language="Javascript1.1" type="text/javascript"><![CDATA[</p> <p> function showYesNoCommunityResponse(uId,result,value) { var msgLayer = getElement("thanks" + uId); if ( result == "SUCCESS" ) { msgLayer.innerHTML = "Thanks for the valuable feedback you provided to other Amazon.com readers and reviewers. 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//--> ]]></script><noscript><br /> (<a href="http://www.amazon.com/gp/vote/ref=cm_cr_dp_inapp?ie=UTF8&2115%7CR3QJZ5F7ENS2O4.contentAssoc.1.type=AmazonCustomer&2115%7CR3QJZ5F7ENS2O4.contentAssoc.2=1&huri=%2Fgp%2Fproduct%2F1884956858&halg=1&type=pipeline&2115%7CR3QJZ5F7ENS2O4.contentAssoc.1.id=A3KHFHJBCCECQH&2115%7CR3QJZ5F7ENS2O4.contentAssoc.1=1&template=inappropriate&response=report&2115%7CR3QJZ5F7ENS2O4.contentAssoc.2.type=ProductSet&qv=1245445595%7Csr%5F1%5F3%7Cfreeguideabou-20%7Cbooks%7C8-3%253Fie%253DUTF8&voteValue=1&contentId=2115%7CR3QJZ5F7ENS2O4&label=Inappropriate&hmac=EE34AED5B1888831BDEFFB2726A163F50401A3A9&2115%7CR3QJZ5F7ENS2O4.contentAssoc.2.id=B001JNNM4I&qk=qid%7Cref%5F%7Ctag%7Cs%7Csr&context=Reviews">Report this</a>)</noscript><br /> </nobr></span><br /> <br/><br/></div> <p> <br/></td> </tr> </table> <p><!-- BOUNDARY --><a name="R12EE8BIP0ZNA1"/><br/><br /> <table cellpadding="0" cellspacing="0" border="0"> <tr> <td width="0" valign="top" align="right"> </td> <td valign="top" align="left" width="100%"> <div style="margin-bottom:0.5em;"> 2 of 2 people found the following review helpful: </div> <div style="margin-bottom:0.5em;"> <span style="margin-right:5px;"><span class="swSprite s_star_4_0 "><span>4.0 out of 5 stars</span></span> </span><br /> <span style="vertical-align:middle;"><b>Social Media Primer</b>, <nobr>December 11, 2008</nobr></span> </div> <div style="margin-bottom:0.5em;"> <table cellpadding="0" cellspacing="0" border="0"> <tr> <td valign="top">By </td> <td><a name="A3POJ0MFBCX9MF\|LEf\|1" onmouseover="if (jQuery.CustomerPopover) jQuery.CustomerPopover.bind(this);" href="http://www.amazon.com/gp/pdp/profile/A3POJ0MFBCX9MF/ref=cm_cr_dp_pdp"><span style="font-weight: bold;">W. <span style="white-space: nowrap;">Shiels<span class="swSprite s_chevron custPopRight"/></span></span></a> (Milwaukee, WI) – <a href="http://www.amazon.com/gp/cdp/member-reviews/A3POJ0MFBCX9MF/ref=cm_cr_dp_auth_rev?ie=UTF8&sort%5Fby=MostRecentReview">See all my reviews</a><br/><a href="/gp/help/customer/display.html/ref=cm_rn_bdg_help?ie=UTF8&nodeId=14279681&pop-up=1#RN" target="AmazonHelp" onclick="return amz_js_PopWin(this.href,'AmazonHelp','width=340,height=340,resizable=1,scrollbars=1,toolbar=1,status=1');"><span class="cmtySprite s_BadgeRealName "><span>(REAL NAME)</span></span></a><br /> </p> </td> </tr> </table> </div> <p>From my perspective, this book is an excellent read for beginners or those looking to bring social media concepts into the organization. For those who have been playing in this space for a while, it’s a good refresher and some of the content will be considered review. <br/><br/>This is a book that I’ll be sharing with staff members who are interested in getting into the social media game and need the foundational concepts that are outlined in Paul’s book. Secrets of Social Media Marketing will find a place on my bookshelf as a a reference manual for future use. <br/><br/>For those looking to dive into the social media space, pair this book with Groundswell and you’ve got the information you need to build the foundations of a successful social media program within your organization.</p> <div style="padding-top: 10px; clear: both; width: 100%;"> <p> <a href="http://www.amazon.com/review/R12EE8BIP0ZNA1/ref=cm_cr_dp_cmt?ie=UTF8&ASIN=1884956858&nodeID=283155#wasThisHelpful"><span class="swSprite s_comment "><span>Comment</span></span></a> <a href="http://www.amazon.com/review/R12EE8BIP0ZNA1/ref=cm_cr_dp_cmt?ie=UTF8&ASIN=1884956858&nodeID=283155#wasThisHelpful">Comment</a> \| <a href="http://www.amazon.com/review/R12EE8BIP0ZNA1/ref=cm_cr_rdp_perm">Permalink</a> \| Was this review helpful to you?</p> <p><span style="margin-left:-3px;"></p> <p> <iframe src="" name="YesNoVotingFrame_2115R12EE8BIP0ZNA1HelpfulReviews2" id="YesNoVotingFrame_2115R12EE8BIP0ZNA1HelpfulReviews2" height="0" width="0" style="visibility:hidden;"/><br /> <script language="Javascript1.1" type="text/javascript"><![CDATA[ <!-- var uId = '2115R12EE8BIP0ZNA1HelpfulReviews2'; 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It’s an excellent starting point for small business owners and leaders, corporate executives, traditional media marketers and advertisers, SEO and SEM service providers, and public relations specialists. <br/><br/>Using case studies, bios of power users, and drawing on his own experience as a tech sector journalist, Gillin makes a strong case for why – and how – social media works. He explains social networking etiquette, which tools to use and for what purpose, how to develop online relationships that support corporate objectives, how to effectively write, promote, and engage on the social Web, and significantly, how to measure results of social media activity. I found his detailed advice on podcasting, video, and image (photo) creation especially helpful, since there’s comparatively little written on these topics. <br/><br/>If you are trying to figure out what all the fuss is about blogs, LinkedIn, Facebook and Twitter, this book is for you. If you’re ready to launch your own social media program, this book will tell you how. Gillin gets into the nitty gritty, explaining such things as how bookmarking sites work, how to use YouTube for business, how to promote your blog, why blogs improve search engine visibility, and why talking to customers increases customer loyalty, attracts business, and accelerates new product/service development. <br/><br/>Like all books on social media, it’s best to read this one now. A year from now, a good bit of the information is likely to be out of date, as Gillin himself points out. <br/><br/>In his closing chapter, Gillin points out that the social Web is not just for marketers. Employees at every level in a business will be directly engaging customers online – it’s already happening. And already, customers are talking about companies on Twitter, Facebook, and the like, whether companies participate in the conversations or not. Gillin’s conclusion – social media is not a fad, it’s a permanent sea change in how business communication takes place. Nobody in management can afford to be in the dark about these developments, which is why I think “Secrets” is a genuinely important book. </p> <div style="padding-top: 10px; clear: both; width: 100%;"> <p> <a href="http://www.amazon.com/review/RMB4UAVM1XNWV/ref=cm_cr_dp_cmt?ie=UTF8&ASIN=1884956858&nodeID=283155#wasThisHelpful"><span class="swSprite s_comment "><span>Comment</span></span></a> <a href="http://www.amazon.com/review/RMB4UAVM1XNWV/ref=cm_cr_dp_cmt?ie=UTF8&ASIN=1884956858&nodeID=283155#wasThisHelpful">Comment</a> \| <a href="http://www.amazon.com/review/RMB4UAVM1XNWV/ref=cm_cr_rdp_perm">Permalink</a> \| Was this review helpful to you?</p> <p><span style="margin-left:-3px;"></p> <p> <iframe src="" name="YesNoVotingFrame_2115RMB4UAVM1XNWVHelpfulReviews3" id="YesNoVotingFrame_2115RMB4UAVM1XNWVHelpfulReviews3" height="0" width="0" style="visibility:hidden;"/><br /> <script language="Javascript1.1" type="text/javascript"><![CDATA[ <!-- var uId = '2115RMB4UAVM1XNWVHelpfulReviews3'; 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Chambers </div> <p> </a> </td> </tr> </table> <p><!-- BOUNDARY --><a name="R22765546A0DGW"/><br/><br /> <table> <tr> <td> <a href="http://www.amazon.com/Secrets-Social-Media-Marketing-Conversations/product-reviews/1884956858/ref=cm_cr_dp_synop?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#R22765546A0DGW" class="areaLink" title="Read the full review by Sarah Mitchell"></p> <div> <span style="margin-right:5px;"><span class="swSprite s_star_4_0 "><span>4.0 out of 5 stars</span></span> </span><br /> <span style="vertical-align: middle;"><b>Great high-level overview</b></span><br/><br /> This is a great high-level overview of social media for beginners. It takes you step-by-step and reasons you through the process of implementing a social marketing campaign from…<br /> <span class="innerLink"><b>Read more</b></span> </div> <div class="tiny" style="margin-top:5px; clear: both;"> Published 1 month ago by Sarah Mitchell </div> <p> </a> </td> </tr> </table> <p><!-- BOUNDARY --><a name="R1Q6KCSLTVFMDL"/><br/><br /> <table> <tr> <td> <a href="http://www.amazon.com/Secrets-Social-Media-Marketing-Conversations/product-reviews/1884956858/ref=cm_cr_dp_synop?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#R1Q6KCSLTVFMDL" class="areaLink" title="Read the full review by H. Hosein"></p> <div> <span style="margin-right:5px;"><span class="swSprite s_star_5_0 "><span>5.0 out of 5 stars</span></span> </span><br /> <span style="vertical-align: middle;"><b>A thought leader for our times</b></span><br/><br /> As a graduate school digital media and communication professor at the University of Washington, I’ve made this book, and Gillin’s previous “The New Influencers” required reading…<br /> <span class="innerLink"><b>Read more</b></span> </div> <div class="tiny" style="margin-top:5px; clear: both;"> Published 1 month ago by H. Hosein </div> <p> </a> </td> </tr> </table> <p><!-- BOUNDARY --><a name="R1S51AWPN1MTKG"/><br/><br /> <table> <tr> <td> <a href="http://www.amazon.com/Secrets-Social-Media-Marketing-Conversations/product-reviews/1884956858/ref=cm_cr_dp_synop?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#R1S51AWPN1MTKG" class="areaLink" title="Read the full review by Chris Forbes"></p> <div> <span style="margin-right:5px;"><span class="swSprite s_star_5_0 "><span>5.0 out of 5 stars</span></span> </span><br /> <span style="vertical-align: middle;"><b>Excellent book with a lot of “handles” for your marketing outreach!</b></span><br/><br /> Paul Gillin gives some excellent information in this book that will no doubt make your nonprofit social media outreach the most effective it can be .<br /> <span class="innerLink"><b>Read more</b></span> </div> <div class="tiny" style="margin-top:5px; clear: both;"> Published 1 month ago by Chris Forbes </div> <p> </a> </td> </tr> </table> <p><!-- BOUNDARY --><a name="R2LEWLW0VBJ2A2"/><br/><br /> <table> <tr> <td> <a href="http://www.amazon.com/Secrets-Social-Media-Marketing-Conversations/product-reviews/1884956858/ref=cm_cr_dp_synop?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#R2LEWLW0VBJ2A2" class="areaLink" title="Read the full review by W. Terry Whalin"></p> <div> <span style="margin-right:5px;"><span class="swSprite s_star_5_0 "><span>5.0 out of 5 stars</span></span> </span><br /> <span style="vertical-align: middle;"><b>You need a highlighter with flags for this book–to read and re-read it!</b></span><br/><br /> I’ve resisted many of the tools of social media because they appear to be a huge time zapper. Yet repeatedly as I’ve experimented with the tools, I’ve found huge benefits and…<br /> <span class="innerLink"><b>Read more</b></span> </div> <div class="tiny" style="margin-top:5px; clear: both;"> Published 1 month ago by W. Terry Whalin </div> <p> </a> </td> </tr> </table> <p><!-- BOUNDARY --><a name="RVVJ32ZX21MBL"/><br/><br /> <table> <tr> <td> <a href="http://www.amazon.com/Secrets-Social-Media-Marketing-Conversations/product-reviews/1884956858/ref=cm_cr_dp_synop?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#RVVJ32ZX21MBL" class="areaLink" title="Read the full review by Reg Nordman"></p> <div> <span style="margin-right:5px;"><span class="swSprite s_star_5_0 "><span>5.0 out of 5 stars</span></span> </span><br /> <span style="vertical-align: middle;"><b>Well researched, well written concise analysis of this space</b></span><br/><br /> Paul wrote The New Influencers. This new book is a well researched and well written continuation of how he sees the marketing world still evolving.<br /> <span class="innerLink"><b>Read more</b></span> </div> <div class="tiny" style="margin-top:5px; clear: both;"> Published 2 months ago by Reg Nordman </div> <p> </a> </td> </tr> </table> <p><!-- BOUNDARY --><a name="R1UFTGBQDX9WY5"/><br/><br /> <table> <tr> <td> <a href="http://www.amazon.com/Secrets-Social-Media-Marketing-Conversations/product-reviews/1884956858/ref=cm_cr_dp_synop?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#R1UFTGBQDX9WY5" class="areaLink" title="Read the full review by Ryan Clifford"></p> <div> <span style="margin-right:5px;"><span class="swSprite s_star_4_0 "><span>4.0 out of 5 stars</span></span> </span><br /> <span style="vertical-align: middle;"><b>Really Very Good So Far…</b></span><br/><br /> I have not finished this book yet, but am really enjoying it. Paul Gillin writes in a very easy-to-read style, yet packs a lot of actionable information.<br /> <span class="innerLink"><b>Read more</b></span> </div> <div class="tiny" style="margin-top:5px; clear: both;"> Published 2 months ago by Ryan Clifford </div> <p> </a> </td> </tr> </table> <p><!-- BOUNDARY --><a name="RGFGF37P7GVF0"/><br/><br /> <table> <tr> <td> <a href="http://www.amazon.com/Secrets-Social-Media-Marketing-Conversations/product-reviews/1884956858/ref=cm_cr_dp_synop?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#RGFGF37P7GVF0" class="areaLink" title="Read the full review by Kristin Keene"></p> <div> <span style="margin-right:5px;"><span class="swSprite s_star_5_0 "><span>5.0 out of 5 stars</span></span> </span><br /> <span style="vertical-align: middle;"><b>Simplified, humorous and CURRENT social media manifesto</b></span><br/><br /> Too often, those of us on technology marketing teams fall into the trap of spending far too much time focusing on our own social media tools, technologies and strategies – and not…<br /> <span class="innerLink"><b>Read more</b></span> </div> <div class="tiny" style="margin-top:5px; clear: both;"> Published 2 months ago by Kristin Keene </div> <p> </a> </td> </tr> </table> <p><!-- BOUNDARY --><a name="R14MLBW7GC5BRT"/><br/><br /> <table> <tr> <td> <a href="http://www.amazon.com/Secrets-Social-Media-Marketing-Conversations/product-reviews/1884956858/ref=cm_cr_dp_synop?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#R14MLBW7GC5BRT" class="areaLink" title="Read the full review by Jamie Rauscher"></p> <div> <span style="margin-right:5px;"><span class="swSprite s_star_5_0 "><span>5.0 out of 5 stars</span></span> </span><br /> <span style="vertical-align: middle;"><b>A Necessary Read Before Designing a Social Media Marketing Campaign</b></span><br/><br /> I purchased this book to accompany a marketing class on social media marketing. As previous reviews have noted, this book provides marketers with an excellent overview of social…<br /> <span class="innerLink"><b>Read more</b></span> </div> <div class="tiny" style="margin-top:5px; clear: both;"> Published 2 months ago by Jamie Rauscher </div> <p> </a> </td> </tr> </table> <p><!-- BOUNDARY --><a name="R3NBR4RUDDU5AL"/><br/><br /> <table> <tr> <td> <a href="http://www.amazon.com/Secrets-Social-Media-Marketing-Conversations/product-reviews/1884956858/ref=cm_cr_dp_synop?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#R3NBR4RUDDU5AL" class="areaLink" title="Read the full review by Marianna C. Strait"></p> <div> <span style="margin-right:5px;"><span class="swSprite s_star_4_0 "><span>4.0 out of 5 stars</span></span> </span><br /> <span style="vertical-align: middle;"><b>Paul Gillin simplifies a dynamic concept…</b></span><br/><br /> I’ve been reading this book for about two weeks now for a social media marketing class I am taking this semester.<br /> <span class="innerLink"><b>Read more</b></span> </div> <div class="tiny" style="margin-top:5px; clear: both;"> Published 2 months ago by Marianna C. 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width="114" alt="Insert a product link" align="absmiddle" onclick="ASINInjectorSwitchTextarea('cdPostBoxBodyInput');" height="17" border="0"/></a><br /> </span><br /> <span class="ASINInjectorDisabled tiny" style="display:inline"><br /> To insert a product link use the format: [[ASIN:<i>ASIN</i> <i>product-title</i>]]<br /> </span></p> <p> <span class="tiny"><br /> <a href="/gp/forum/content/product-link-help.html/ref=cm_cd_pl_help" target="AmazonHelp" onclick="return PopWin('/gp/forum/content/product-link-help.html/ref=cm_cd_pl_help', 'AmazonHelp', 'width=500,height=600,resizable=1,scrollbars=1,toolbar=0,status=1');">(What’s this?)</a><br /> </span> </div> <p> <textarea id="cdPostBoxBodyInput" class="ASINInjectorTextArea" name="bodyText" title="First post" style="width: 100%; border: 1px solid #a1bed3; margin-top: 0;"/></div> <div class="cdFormRow"> <label><br /> <input type="checkbox" name="subscribeToThread"/> Receive e-mail when new posts are made</label> </div> <div 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'width=500,height=600,resizable=1,scrollbars=1,toolbar=1,status=1');">Guidelines</a></div> <p> <br clear="all"/></div> </p></div> </p></div> <input type="text" name="ignoreMe" title="ignoreMe" maxlength="1" style="display: none;"/></div> </p></div> <p><br style="line-height:10px; _line-height:1px"/> <div class="cBox secondary"> <span class="cBoxTL"><!-- --></span><br /> <span class="cBoxTR"><!-- --></span><br /> <span class="cBoxR"><!-- --></span><br /> <span class="cBoxBL"><!-- --></span><br /> <span class="cBoxBR"><!-- --></span><br /> <span class="cBoxB"><!-- --></span></p> <div class="cBoxInner"> <strong class="h3color">Active discussions in related forums</strong></p> <div style="margin: 4px;"> <table class="dataGrid" cellspacing="0"> <tr> <th width="1%"> </th> <th width="70%"> Discussion </th> <th width="3%" class="num"> Replies </th> <th width="25%"> Latest Post </th> </tr> <tr class="lastRowNoSep "> <td class="icon"> <div class="CDTPop" name="threadID=Tx2E174QATNXMHC" style="cursor: pointer; overflow: hidden;"><span class="swSprite s_chevron iconImg jsOnVisibility" id="cdDataGridPopoverImg-Tx2E174QATNXMHC"/></div> </td> <td class="title"> <div class="dgSubtitle"><a href="http://www.amazon.com/tag/internet/forum/ref=cm_cd_dp_rt_tft_fp?%5Fencoding=UTF8&cdForum=Fx1OM6P9MHTYRJO">internet</a></div> <p> <a href="http://www.amazon.com/tag/internet/forum/ref=cm_cd_dp_rt_tft_tp?%5Fencoding=UTF8&cdForum=Fx1OM6P9MHTYRJO&cdThread=Tx2E174QATNXMHC">gasp again… not availing the potential for connection on various stuff like internet via de forums ..like some thoughts on de internet ..seems as if to me that ..it has devolved in some areas in its evolution in terms of openness and sharing in someWAYS</a> </td> <td class="num">0</td> <td style="white-space: nowrap;">8 days ago</td> </tr> </table> </div> </div> </div> <td> <div style="width:45px"> </div> </td> <td> <div style="width:305px"> <div class="teaser-top-container"> <a href="http://www.amazon.com/tag/social%20media/ref=tag_dpp_ct_itdp" class="community-teaser-area-link" title="Explore the Social Media community"></p> <div class="community-pane"> <div class="h3Color community-header"> The Social Media community </div> <div> <img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/community-teasers/social--media._V224170838_.jpg" width="154" alt="" class="customer-image" height="42" border="0"/> <div class="time-text"> <span class="tag-community-latest-activity"><br /> <span class="tag-community-latest-activity-new">Latest activity</span><br /> </span><br /> <span class="tag-community-time-text"><br /> <span class="tag-community-time-text-new">21 hours ago</span><br /> </span> </div> <p> <span class="activity-text"></p> <p>859 customers have contributed 273 products, 67 lists & guides and more…<br /> </span></p> <div class="community-teaser-explore"> <span class="h3Color community-header">›</span> <span class="innerLink">Explore the community</span> </div> </p></div> </p></div> <p> </a> </div> <div class="teaser-top-container"> <a href="http://www.amazon.com/tag/marketing/ref=tag_dpp_ct_itdp" class="community-teaser-area-link" title="Explore the Marketing community"></p> <div class="community-pane"> <div class="h3Color community-header"> The Marketing community </div> <div> <img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/community-teasers/marketing._V224191250_.jpg" width="112" alt="" class="customer-image" height="42" border="0"/> <div class="time-text"> <span class="tag-community-latest-activity"><br /> <span class="tag-community-latest-activity-new">Latest activity</span><br /> </span><br /> <span class="tag-community-time-text"><br /> <span class="tag-community-time-text-new">24 minutes ago</span><br /> </span> </div> <p> <span class="activity-text"></p> <p>4,825 customers have contributed 2,685 products, 548 lists & guides and more…<br /> </span></p> <div 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value="http://www.amazon.com/tag/blogs/forum/ref=cm_cd_dp_gf?%5Fencoding=UTF8&cdForum=FxL6AW06NDXDU&cdPage=1&cdAnchor=1884956858"/> <input type="hidden" name="hash-1" value="A835017E288DE5B7BAB683727358CCBC7A17EDF9"/> <input type="hidden" name="1" value="http://www.amazon.com/tag/internet/forum/ref=cm_cd_dp_gf?%5Fencoding=UTF8&cdForum=Fx1OM6P9MHTYRJO&cdPage=1&cdAnchor=1884956858"/> <input type="hidden" name="hash-2" value="B9210AA027D64E8956A1A84BB91AE5BDF4971CEF"/> <input type="hidden" name="2" value="http://www.amazon.com/tag/marketing/forum/ref=cm_cd_dp_gf?%5Fencoding=UTF8&cdForum=Fx1HE8NG04G86JY&cdPage=1&cdAnchor=1884956858"/> <input type="hidden" name="hash-3" value="D6778192720075EA7B2EC6FD9231E160169D9AB1"/> <input type="hidden" name="3" value="http://www.amazon.com/tag/social%20media/forum/ref=cm_cd_dp_gf?%5Fencoding=UTF8&cdForum=Fx3TTP19S0TARRR&cdPage=1&cdAnchor=1884956858"/></div> <div class="teaser-explore-related"> <input type="image" title="Related forums" alt="Related 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of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! 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