Product Description

Stop pushing your message out and start pulling your customers in

Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Product Description

Social Media Marketing – How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem Social media marketing is a mechanism to interact with a set of online social media conversations from a marketing perspective, based on converged media (since conversations span technologies and media). Social media marketing is measurable via a set of social media metrics. These metrics function as the proverbial ‘air traffic control’ monitoring the domain in almost real time. Based on the data driven dials of this interface, the marketer monitors these many way conversations. Many way conversations take place between the marketer and the participants in a social network – but also amongst the participants themselves. The marketer benchmarks the insights gained from these conversations against a set of transactional data (sales, surveys etc) to monitor and tweak a series of narrowcast (long-tail) campaigns. Thus, instead of having one large ‘broadcast’ campaign – we have many small narrowcast, interactive and ongoing campaigns. The campaigns and conversations are based on a feedback loop, hence they are iterative and form an ongoing learning experience. The extent of social media marketing campaigns include social media advertising, but could also encompass product development, trend monitoring, reducing churn, benchmarking and so on. Specifically, social media marketing can be used as a part of a two stage process: first, to identify certain patterns in data, secondly to verify those observations by specific social media campaigns which also seek permission from the customers. The provider sends personalised messages to the receiver, and over time, the visibility of the participant’s digital footprint grows and leads to better personalization. Therefore, we start with passive digital footprints (based on data patterns) and transition to active digital footprints (based on trust). Data and privacy form the bedrock of this multi-way conversation between the marketer and the participants. Ultimately, we see the participants and the marketer enter into a trusted relationship based on transparency where the participants share data about themselves and entrust the marketer with their data in return for better and personalised services. This book can help you to – * Understand the world of Social media from the perspective of the Web (social media), mobile/telecoms and traditional media * Understand the significance of data within social networks * Work with social media metrics like Alpha users, cost-per-relevant-audience and others * Learn from case studies from enterprises who have successfully used the social media marketing approach * Learn how to deploy social media marketing campaigns * Recognise the growing significance of Privacy in Social media marketing This book would appeal to anyone in the social media, mobile/telecoms and traditional media worlds, as well as to businesses wishing to become involved in Social Media Marketing.

Product Description

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

From the Back Cover
Develop an Integrated, Successful Social Media Strategy

A Step-by-Step Guide

Put the buzz about your business to work for you. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, product, service, and company into a sustainable competitive advantage. Learn how you can tap the Social Web and amplify your current marketing efforts by listening and participating in conversations that drive measurable results.

• Develop and effectively pitch a successful social media campaign inside your company

• Learn how to become a genuine Social Web participant

• Build a map of your key conversation-generators as you evaluate every point of contact between you and your customers

• Get to the sweet spot of social media marketing—the consideration phase of the purchase funnel

• Leverage all the tools available—blogs, RSS feeds, podcasts, video and photo sharing, and more

• Use social media measurement tools, including the Net Promoter score, and apply metrics from platforms such as Bazaarvoice, BlogPulse, and Cymfony

• Learn best practices for launching your social media program and measuring the results

You’ll also find:

• A comprehensive look from the savvy marketer’s perspective at social sites and services—MySpace, Facebook®, LinkedIn®, and Twitter, along with YouTube, Seesmic, Eventful, and FriendFeed

• Straightforward tools for building social media into your current marketing program

• Real-world case studies that illustrate successes to learn from and mistakes to avoid

See all Editorial Reviews

Product Description

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

From the Back Cover
Develop an Integrated, Successful Social Media Strategy

A Step-by-Step Guide

Put the buzz about your business to work for you. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, product, service, and company into a sustainable competitive advantage. Learn how you can tap the Social Web and amplify your current marketing efforts by listening and participating in conversations that drive measurable results.

• Develop and effectively pitch a successful social media campaign inside your company

• Learn how to become a genuine Social Web participant

• Build a map of your key conversation-generators as you evaluate every point of contact between you and your customers

• Get to the sweet spot of social media marketing—the consideration phase of the purchase funnel

• Leverage all the tools available—blogs, RSS feeds, podcasts, video and photo sharing, and more

• Use social media measurement tools, including the Net Promoter score, and apply metrics from platforms such as Bazaarvoice, BlogPulse, and Cymfony

• Learn best practices for launching your social media program and measuring the results

You’ll also find:

• A comprehensive look from the savvy marketer’s perspective at social sites and services—MySpace, Facebook®, LinkedIn®, and Twitter, along with YouTube, Seesmic, Eventful, and FriendFeed

• Straightforward tools for building social media into your current marketing program

• Real-world case studies that illustrate successes to learn from and mistakes to avoid

See all Editorial Reviews

Review

“This remarkable book will be a milestone for all marketers, educators and communicators who still ask the fundamental question: how can we connect with consumers today? For the first time, a smart, clear and essential guide to the changing habits and digital needs of contemporary audiences. It is a must-read for all of our staff.”–Bob Witeck, CEO of Witeck-Combs Communications, Co-author of Business Inside Out;>

“Dr. Tracy Tuten’s book provides an invaluable overview of the complex social inner workings of the virtual world environment. She offers an array of case studies from leading edge marketers in the space that give the reader key insights into how to navigate these worlds as a thoughtful, inclusive marketing participant.”–Ellen Kolsto, Senior Marketplace Planner, GSD&M Idea City;>

“Tracy has taken the hot topics today–social networking, blogging, mobility-and approached them with an analytical mind. Few people can provide more clarity and substance to these trends than Tracy.”–Kristen Cavallo, Director of Development, The Martin Agency;>

“From ‘word-of-mouse’ to the latest on social network advertising, this book impressively captures the exciting scope of marketing in and to an online world. It has all the right tools for understanding the psychology behind consumer choices as well as the depth of challenges faced by today’s advertisers.”–Nina Lentini, Editor of MediaPost’s Marketing Daily;>

Book Description

Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.

See all Editorial Reviews

Review

“Corporate marketers charging into the unfamiliar waters of social media can have the same effect as crashing a cocktail party uninvited and uninformed about rules, etiquette and people–thereby alienating the very communities they’re trying to reach.

That’s why “Social Media is a Cocktail Party” is such a useful paradigm for understanding how best to understand the strategy and tactics for marketing on the social web.

Jim Tobin and Lisa Braziel have crafted a clever and insightful guide with practical examples that give meaning and direction for smart social media programs. It’s a must read for marketers and PR professionals of all sizes.” –Lee Odden, CEO of TopRankMarketing.com (from the back cover)

Review

“You have an open invite to join the social media Cocktail Party. Before you show up, you must buy this book so you’ll know how to enter the room, join the conversation, and engage your audience.”

See all Editorial Reviews

Product Description
<font size=”6″ align=”center” color=”purple”> You want traffic … lots of it
and you want it fast! </font>



<font align=”center” size=”4″>This is how you get it…</font>

<font face=”georgia” color=”black” size=”3″ >


Dear Internet Entrepreneur,


One of the hardest things you’ll ever have to do is … find people to sell to. That’s something you’ll have to do time and time again – or you won’t have a business.


Everyone tells you how easy this is. Just do this … … and then hordes of eager customers come flooding through your door. No doubt as you’ve already discovered, nothing could be further from the truth.


But what if you could make getting hordes of eager customers to your website as easy as A-B-C?


That’s what we offer:


Loads of traffic – delivered with fuss-free simplicity.


You want website traffic delivered with minimal fuss and effort. We know how to deliver volume traffic to you.


Forget old-school Search Engine Optimization (SEO). That’ll take months and you’re not sure of anything anyway. Forget about Google AdWords. Both are costly out-dated stuff.


What you want are our Traffic Ninjas.


They are highly trained, extremely intelligent internet specialists who know how to dominate an internet search term. And they do it for pennies, … not thousands of wasted dollars and hours of your own valuable time.


People start out with such dreams, fired up with all kinds of empty promises and they get absolutely nothing for their troubles.


But hold back on your anger because it’s time to put things right.


The old methods of internet optimization aren’t working any more. That’s because they’re not taking you where the people actually are.


That’s why we’re working with Social Media Optimization techniques to deliver volume web traffic to your website(s).
</font>

Review

“This remarkable book will be a milestone for all marketers, educators and communicators who still ask the fundamental question: how can we connect with consumers today? For the first time, a smart, clear and essential guide to the changing habits and digital needs of contemporary audiences. It is a must-read for all of our staff.”–Bob Witeck, CEO of Witeck-Combs Communications, Co-author of Business Inside Out;>

“Dr. Tracy Tuten’s book provides an invaluable overview of the complex social inner workings of the virtual world environment. She offers an array of case studies from leading edge marketers in the space that give the reader key insights into how to navigate these worlds as a thoughtful, inclusive marketing participant.”–Ellen Kolsto, Senior Marketplace Planner, GSD&M Idea City;>

“Tracy has taken the hot topics today–social networking, blogging, mobility-and approached them with an analytical mind. Few people can provide more clarity and substance to these trends than Tracy.”–Kristen Cavallo, Director of Development, The Martin Agency;>

“From ‘word-of-mouse’ to the latest on social network advertising, this book impressively captures the exciting scope of marketing in and to an online world. It has all the right tools for understanding the psychology behind consumer choices as well as the depth of challenges faced by today’s advertisers.”–Nina Lentini, Editor of MediaPost’s Marketing Daily;>

Book Description

Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.

See all Editorial Reviews

Review