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	<description>Learn how to use Twitter to your advantage!</description>
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		<title>Do It Wrong Quickly: How the Web Changes the Old Marketing Rules (IBM Press) (Paperback)</title>
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				<category><![CDATA[General Twitter Info]]></category>
		<category><![CDATA[Changes]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Paperback]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Quickly]]></category>
		<category><![CDATA[Rules]]></category>
		<category><![CDATA[Wrong]]></category>

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      Product Description
&#8220;What&#8217;s the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how—by trying lots of little things, studying the results, learning quickly [...]]]></description>
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