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Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing (Paperback)
August 3, 2009 by admin
Filed under General Twitter Info
Review
“Corporate marketers charging into the unfamiliar waters of social media can have the same effect as crashing a cocktail party uninvited and uninformed about rules, etiquette and people–thereby alienating the very communities they’re trying to reach.
That’s why “Social Media is a Cocktail Party” is such a useful paradigm for understanding how best to understand the strategy and tactics for marketing on the social web.
Jim Tobin and Lisa Braziel have crafted a clever and insightful guide with practical examples that give meaning and direction for smart social media programs. It’s a must read for marketers and PR professionals of all sizes.” –Lee Odden, CEO of TopRankMarketing.com (from the back cover)
Review
“You have an open invite to join the social media Cocktail Party. Before you show up, you must buy this book so you’ll know how to enter the room, join the conversation, and engage your audience.”
Just started reading this morning and can’t put the book down. It’s easy to read, easy to understand and entertaining too. A great holiday gift for anyone that touches a computer. See how the world of marketing continues to evolve through social media.
Jim Tobin’s latest book is an eye-opening introduction to the cyber-side of marketing on social media like facebook and second life and the mechanisms behind successful corporate online ad campaigns. Jim guides the uninitiated into an exponentially growing virtual world where there are no limits on the marketing of your products and ideas if you approach the net using the specific tools he suggests. This book is essential to any business owner or marketing expert who wants to exploit the millions of eyeballs focused online at any given moment. Non-targeted marketing will soon be extinct and replaced with smart, cost effective, laser focused pitches based upon the data collected on the web and each consumer. But you can’t join the cocktail party if you don’t understand the lingo or how to get into the room.
Excerpt from Blog Review: Honestly… the flat out best book I had read in quite some time. Jim and Lisa have really spilled the beans on Social Media Marketing with this book. Social Media is a Cocktail Party is a thought provoking book that shows Jim & Lisa’s in-depth knowledge and expertise in the Social Media Marketing Industry.
The book takes you through the good, the bad and the ugly of social media campaigns. The integration of real world cases, blog posts and quotes from respected industry leaders make the book a reputable source for an individual, agency or company looking to gain consumer insight and an advantage with social media marketing.
View the full review: [...]