I have adopted the new edition of Social Marketing for my Community Health course, HLED 410: Health Communication & Social Marketing, at Western Washington University. This week, I read carefully through the book to update my syllabus, and I want to share how wonderful I think the text is. Beginning each chapter with the marketing highlight examples and continuing to refer to them throughout the chapter is very helpful, especially for students who either may not connect the dots so easily or who may not have the mental energy to do so. I was also very excited to see such current examples of campaigns. Being from the state of Washington, my students will recognize many of them. Bravo!