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	<title>Comments on: Hands-On Social Marketing: A Step-by-Step Guide (Paperback)</title>
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	<link>http://twitteruse.net/hands-on-social-marketing-a-step-by-step-guide-paperback.html</link>
	<description>Learn how to use Twitter to your advantage!</description>
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		<title>By: Gale</title>
		<link>http://twitteruse.net/hands-on-social-marketing-a-step-by-step-guide-paperback.html/comment-page-1#comment-205</link>
		<dc:creator>Gale</dc:creator>
		<pubDate>Sun, 19 Jul 2009 21:52:35 +0000</pubDate>
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This work book is chock-filled with practical help for preparing an effective social marketing plan. I enjoyed the easy-to-use forms. Many great ideas for applying social marketing too. It&#039;s so hard to find resources that relate to the unique nature and challenges of this kind of marketing. If you are a non-profit change oriented social marketer you need this book on your shelf!
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		<content:encoded><![CDATA[<p>This work book is chock-filled with practical help for preparing an effective social marketing plan. I enjoyed the easy-to-use forms. Many great ideas for applying social marketing too. It&#8217;s so hard to find resources that relate to the unique nature and challenges of this kind of marketing. If you are a non-profit change oriented social marketer you need this book on your shelf!</p>
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		<title>By: Haide</title>
		<link>http://twitteruse.net/hands-on-social-marketing-a-step-by-step-guide-paperback.html/comment-page-1#comment-204</link>
		<dc:creator>Haide</dc:creator>
		<pubDate>Sun, 19 Jul 2009 17:25:20 +0000</pubDate>
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I have used this resource with clients who have few resources and little experience in social marketing. It is a well written guidebook that explains the steps in developing social marketing strategies and provides well constructed worksheets. The book  is extremely enlightening for organizations who are doing this for the first time or who cannot afford high-priced consultants. As a writer without much social marketing background, it helped me help my clients. It might be worth noting that the reference is designed for U.S. use and cites resources only available here, but I still found the basic approach helpful for an overseas client.
      </description>
		<content:encoded><![CDATA[<p>I have used this resource with clients who have few resources and little experience in social marketing. It is a well written guidebook that explains the steps in developing social marketing strategies and provides well constructed worksheets. The book  is extremely enlightening for organizations who are doing this for the first time or who cannot afford high-priced consultants. As a writer without much social marketing background, it helped me help my clients. It might be worth noting that the reference is designed for U.S. use and cites resources only available here, but I still found the basic approach helpful for an overseas client.</p>
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