Mike Moran’s new book is an excellent introduction to new Web technologies and processes that are changing marketing and customer relations. He encourages experimentation and speed in trying new ways of conversing with customers. And while much of the book addresses what is new in online marketing, it is grounded by what has been proven to work in direct marketing.

He goes beyond introducing and explaining what’s important in Web 2.0 technology showing you how to put it to work at your company. This useful and valuable book can help you learn how to turn online conversations into customer conversions. I think so highly of “Do It Wrong Quickly” that I bought a bunch of the books to give to clients and friends in the business.

Mike Moran has a voice worth listening to, he reminds me of radio funnyman Fred Allen, offering sage advice spiced with acerbic observations. Mike’s books, blogs and presentations offer wisdom with humor about advances in internet marketing. If you are in the business or want to be, don’t miss Mike.

DIWQ is full of well-thought out internet marketing knowledge. Mike covers all the things that you should be doing (wrong, if necessary, but always quickly at first) to get your Internet marketing campaign up and running. While many of us that have been around Internet marketing for a few years may not need the refresher in how to do Internet marketing, we definitely can get something out of Mike’s book.

The concept of “doing it wrong quickly” is repeated throughout the book, not as a redundancy, but as a reminder of how we can simply start doing various aspects of Internet marketing without having to worry about doing it right right away. The Web changes that need.

Thanks to Mike, I’ve got a whole new philosophy. Just start doing. If I you do it wrong quickly, you can do it right later… Once you know what you’re doing to begin with.

This book does more than make the case for a more nimble and carefree attitude. In today’s supercharged marketplace, especially on the web, marketers cannot afford to wait for perfect. They need to track and react to the consumers quickly and adjust as they go.

Moran encourages listening and watching consumers and taking their lead. The book is an easy read, broken into manageable chunks of information. The best part, in my opinion, is the third section. Moran offers not only encouragement but suggestions on how to bring this new way of thinking into a corporate climate.

Well worth the time and money. I can’t imagine you could read this book and not do a few things better, smarter and more profitably.