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Advertising 2.0: Social Media Marketing in a Web 2.0 World (Kindle Edition)
August 27, 2009 by admin
Filed under General Twitter Info
Review
“This remarkable book will be a milestone for all marketers, educators and communicators who still ask the fundamental question: how can we connect with consumers today? For the first time, a smart, clear and essential guide to the changing habits and digital needs of contemporary audiences. It is a must-read for all of our staff.”–Bob Witeck, CEO of Witeck-Combs Communications, Co-author of Business Inside Out;>
“Dr. Tracy Tuten’s book provides an invaluable overview of the complex social inner workings of the virtual world environment. She offers an array of case studies from leading edge marketers in the space that give the reader key insights into how to navigate these worlds as a thoughtful, inclusive marketing participant.”–Ellen Kolsto, Senior Marketplace Planner, GSD&M Idea City;>
“Tracy has taken the hot topics today–social networking, blogging, mobility-and approached them with an analytical mind. Few people can provide more clarity and substance to these trends than Tracy.”–Kristen Cavallo, Director of Development, The Martin Agency;>
“From ‘word-of-mouse’ to the latest on social network advertising, this book impressively captures the exciting scope of marketing in and to an online world. It has all the right tools for understanding the psychology behind consumer choices as well as the depth of challenges faced by today’s advertisers.”–Nina Lentini, Editor of MediaPost’s Marketing Daily;>
Book Description
Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.
Buy Advertising 2.0: Social Media Marketing in a Web 2.0 World (Kindle Edition) at Amazon
Informative, but better yet Dr. Tuten’s great writing style makes soaking up the information pleasant. Great `real world’ examples show that this is not just an academic exercise. She also tackles those yucky metrics that have plagued us since the dawn of this new medium. Bottom line, if you’re reading this, you have pre-screened yourself for what this book provides, go ahead and grab a copy.
Tracy L. Tuten’s new book Advertising 2.0 is one of the most comprehensive books I have read on internet based advertising and the implications for B2B and B2C organizations.
The advertising landscape has experienced a systemic shift in recent years with the emergence of social networking, virtual worlds, the blogosphere, and online games. These changes have forced advertisers, ready or not, to employ new advertising models. But, as Tuten points out, “The potholes for advertisers in the web 2.0 world are many, and missteps by companies who don’t understand the new rules of the game guarantee lost time and money ill spent.”
In the book Tuten outlines the user generated, web 2.0 environment (which some call the Live Web) and makes it easy to understand. She describes the advertising, branding, and marketing opportunities available so that advertisers and content publishers understand what is available.
Tuten, who is an associate professor of marketing at Longwood University, has solid credibility as a subject matter expert. She has written hundreds of articles and presentations outlining her research on web-based surveys, branding and identity, and online advertising. I highly recommend Advertising 2.0 as an essential resource for advertisers, marketers, and publishers.
Jeb Blount, author of PowerPrinciples: Do you have the Winning Edge?
Dr. Tuten’s accessible writing style makes it easy for me to recommend her book to anyone wanting to know about social media marketing.