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Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! (Paperback)
June 28, 2009 by admin
Filed under General Twitter Info
Review
“Paul puts social media into plain old ordinary terms. As a consultant serving the real estate and construction industries, I highly recommend this book. It’s easy to read and offers a mountain of useful information.” —John P. Kreiss, president and CEO, MorganSullivan, Inc.
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Key Phrases – Statistically Improbable Phrases (SIPs):
(learn more)
customer conversations,
visible path,
social web,
niche innovators,
search engine marketing,
text above may,
social media campaigns,
new influencers,
social news sites,
social media marketing,
search engine performance,
branded communities,
social bookmarking sites,
inbound links,
visitor paths
Key Phrases – Capitalized Phrases (CAPs):
(learn more)
Paul Gillin,
Second Life,
The Consumerist,
Corporate Soapboxes,
Forrester Research,
Promote Thyself,
The New Influencers,
Making Choices,
New York,
Telling Stories,
Making the Case,
Super Bowl,
Future Shop,
General Motors,
Business Week,
The Guild,
The Social Network Gorillas,
Dell Computer,
The Wall Street Journal,
Basics of Social Media Content,
San Francisco,
Picking Your Spots,
Will It Blend,
Word of Mouth Marketing,
Measuring Results
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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Twitter Power: How to Dominate Your Market One Tweet at a Time |
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Twitter Must Read
June 19, 2009 by admin
Filed under General Twitter Info
It seems that many people can’t get enough of Twitter. They are always talking about it, online and offline. Through Twitter, you can build a large network of friends, clients, associates, and customers. This is a must read for those who are new in this social network website.
When you use twitter, you can create your personal brand or dominate a certain niche. How can you achieve this?
Once you create your own profile page, the very first thing that you need to do is get ‘followers’. If you have friends or relatives who are already in Twitter, invite them. This may not be of great help to you especially if you’re trying to promote your business but if you’re simply making new friends and want to stay connected, this is a good start. For business persons, you need to follow ‘gurus’ or the powerful users of Twitter. You must know what they’re doing in order to ensure success in Twitter marketing.
The second thing that you need to do is to meet more people. ‘ReTweets’ are great for making new friends. In this tool, the original message is repeated. Whenever you receive a message or tweet, reply as soon as you receive them. So even if you receive dozens of tweets from your followers, you need to reply to them patiently. You will never go tired of using Twitter and as what other users claim – Twitter is addicting.
Once you use the social site, you can’t get enough of it. When you sit down to answer the tweets or messages, you will hardly notice how time pass by. Some individuals spend hours and hours online twittering. You can also do the same but you must have a fast internet connection. Look for helpful tools that you can use to create memorable Twitter experiences.
The profile page is very important to attract more followers. A dull profile will not be fruitful. You must make your profile as interesting as possible. It should also suit your purpose for using the site. If it’s for business purposes, you must create a powerful and intriguing page. It must tell something about the product or service you’re marketing. Even if you want to make friends, your page should still be interesting.
Use the Twitter tools available so that you can have one of the most attractive pages; that way, when someone visits your profile page, they will want to be friends with you. When you get their attention, they will continue to follow you. Appreciate all your followers so that you can develop stronger relationships. Having friends from different parts of the world is truly exciting.
If you can’t stay online often, you should set the settings properly so that you can receive the tweets on your mobile device. You can now reply to the tweets using your mobile device. So you see, twittering is possible anywhere at any time. You can enjoy twittering during your coffee or lunch breaks or when you’re out shopping. You can tell others what you’re doing and where you are if you want to.
Always stay connected and don’t forget to post tweets regularly. If you want others to feel your presence, Twitter everyday; soon you will be one of the twitter addicts out there. Read this and you won’t regret it.
Twitter Power: How to Dominate Your Market One Tweet at a Time (Hardcover)
June 19, 2009 by admin
Filed under Twitter Products
Review
“Arguably, one of the best tomes…Twitter Power is jam-packed with clever ways to start and dominate a marketplace.” (Brandopia.typepad.com, March 23rd 2009)
Review
“For months I saw and heard the buzz about Twitter, but it wasn’t until Joel told me details about it that I fully understood its marketing implications. Now I can clearly see how this free site can help me further build relationships with my customers, and I am going to be ‘tweeting’ frequently! In (more…)
Common Mistakes on Twitter
June 12, 2009 by admin
Filed under General Twitter Info
Twitter is an exciting, cool, and extremely profitable social network site. Millions of people are now using the site to talk about various subjects. Indeed, it is a micro-blogging site for those who can’t stop talking. There are also common mistakes that most new users commit on Twitter. Before you start sending tweets, you must be aware of these common mistakes.
Mistake number 1 – the picture on your avatar is not yours. Most new users don’t post their real picture. They often use cartoon pictures, company logos, or their pet’s pictures. Although the pictures are quite cute, most Twitter users will appreciate a real picture of you. When you post your true picture on Avatar, others will think that you’re real and that you’re confident enough to let others see you. If you’re going to upload a photo, choose the ones where you give a beautiful smile. A smile can easily brighten the day of others.
Sending direct messages automatically through the AutoDM; direct messages are often impersonal and pushy. If you send this type of messages, you can lose your followers. TweetLater is another tool that sends automatic messages. When you use these tools, messages are automatically sent to those who follow you. A message saying ‘thanks for following me’ is fine but sending automated messages promoting your business or product is not a good idea and most people will just frown at them.
Do you have any followers? If you want to have followers, you need to follow people or you can at least create an interesting profile page. You can get followers by regularly posting updates. If you keep on following people and yet you don’t make updates on your page, you can’t get enough followers.
The 140-character tweets should be used to answer the Twitter question. Answering that question once a day may be enough to let others know that you’re interested in the community. You can post what you’re doing for the day or where you plan to go for the night. Tweets are great for starting conversations. You can also re-tweet other users or send them comments.
Check your numbers regularly. It’s not good to follow many people when you have very few individuals following you. Try to achieve balance. Make sure that the one you follow will also follow you back and you should also appreciate the ones who follow you. This is the easiest way to make friends on Twitter.
Use tools like Tweetdeck so that you don’t need to stay online all the time. Through this application, you can divide your followers into groups. Now, you can easily track them especially when they send direct messages and replies.
If you keep on promoting your business all the time, everyone will ‘unfollow’ you. No one likes a person who talks about his business or product most of the time. You must learn to respect others. As you may have forgotten, Twitter is a social network.
You must learn how to communicate and build good relationships before you start bombarding them with promotions. Even if you already have a god list of leads, it is still not a good idea to barrage them with promotions. Promotional tweets should be sent in limited numbers only.
These are the common mistakes committed by new and old tweeters. Take note of them and don’t commit the same mistakes.
Losing Twitter Followers
June 5, 2009 by admin
Filed under Twitter Tools
Perhaps you’ve spent a considerable amount of time in following many people on Twitter and also for getting more followers. But did you know that it’s also possible to lose followers on this social network? If you’re using the ‘auto direct message’, you need to have second thoughts now.
The AutoDM is one of the most popular tools used by internet marketers on Twitter. If you’re using it properly, then you won’t have any problems. Abusing the tool can have serious consequences.
Twitter allows individuals to send personal messages to their friends so that they are always connected. But some people think that social networks like Twitter are too impersonal. You must be aware of what Twitter is all about. Twitter is for socializing with other people not an advertising billboard. If you always advertise your business, many of your followers will ‘unfollow’ you.
Phrasing your tweets properly can ensure success in internet marketing. By posting appropriately phrased tweets, you can generate good communication. The links that you provide might have an increase in the click rates. With increased conversation, you can develop better relationships with your followers.
How can you lose followers in Twitter? Here are samples of AutoDM’s:
• Hey, checkout my blogs
• Why don’t you buy my product? Here’s my link
• Get this product now
If you send these tweets to followers who hardly know you, they will immediately unfollow you. Sending capitalized tweets is also not a good idea. It would be much better to send more personal messages. Your followers will appreciate if you give them more attention and compliments.
Just try to put yourself in the shoes of your followers. How will you feel if someone sends you a tweet telling you to do something like for instance – ‘check out my products’. If you hardly know someone, you can’t give your trust easily and so you will not check out the products. Check the settings of your AutoDM so that you won’t be able to send impersonal messages to your followers.
If you’re running an online business, it’s not good to lose followers. It can have a terrible effect on your business and of course, your sales. Start changing your impersonal messages and create more personal messages. After you’ve made the changes, you can now use AutoDM. This tool is very helpful but only if you know how to use it properly. Too much of anything is not good and that also applies to the AutoDM.
Twitter is for socialization. You need to learn how to communicate with others effectively. You should try to make friends and develop trust.
If you want your followers to treat you well, you should also treat them accordingly. Being personal in all your dealings in Twitter can ensure success – whether you’re into internet marketing or not. Even if your primary aim is to make friends, you should send personal messages and not impersonal ones.
Losing Twitter followers is really easy but maintaining a huge list of followers is not an easy task. You must invest time and effort to gain more friends and prospects. Check out your AutoDM now and see what kind of messages you’re sending out.
If you need to make changes, do it now before it’s too late. Good luck in using Twitter for making friends and for promoting your business.
